Practical automation. A little more freedom.

Less busywork.
More room to grow.

Help your team respond to enquiries and follow up consistently, using the tools you already have. Our initial focus is trades and service businesses in Brisbane and on the Gold Coast.

Book a consultation Explore the possibilities

Start with one enquiry. Find the useful next step.

Serving Brisbane & Gold Coast

How we work

Understand
Map the work and find the friction.
Plan
Agree on one useful improvement.
Build & refine
Test carefully. Measure what improves.

A people-first approach

Start with the work that keeps getting in the way.

An enquiry waiting for a reply. The same details typed into two systems. A follow-up that depends on someone remembering. These are useful places to start: familiar jobs with a clear result to improve.

Where would we start?: Bring one recurring task to the conversation. We’ll work through what happens today and whether automation would be useful.
Would we need new software?: We look at the tools you already use first. Any new tools, costs or access requirements are part of the plan you approve.
Who stays in control?: Your team. We agree where approval is needed and what should happen when a workflow needs someone’s attention.

What we can help you build

Everyday jobs. A little less effort.

A few possibilities to explore together. The right workflow depends on your tools, the information available and how your team works.

Keep enquiries visible.

If requests are getting lost, agree where one intake route is recorded and how the team finds the original details.

Use the existing inbox, form or work list where practical.

Make responsibility clear.

If the handover stalls, agree who owns the next action, how they acknowledge it and who covers an absence.

Assignment needs someone available to act.

Keep follow-up on track.

If the next action is forgotten, explore a visible due date or reminder in the tools the team already uses.

Choose reminders that fit actual working hours and responsibility.

Prepare replies for staff review.

If preparing replies is the bottleneck, explore a draft using the original enquiry and agreed wording. Staff check, edit and send manually.

These are possible first projects; discovery selects the useful change.

A workflow in practice

From a new enquiry to a reviewed reply.

Illustrative workflow · Synthetic example data

This is a worked example of an enquiry workflow for a small maintenance team. Sam and the enquiry are fictional. It is not a client case study or a live system, and no messages are sent from this page.

An enquiry arrives
An email or website form provides the starting information.
“Hi, I’m Sam. Can you inspect a leaking outdoor tap at my property in Nerang next week? Afternoons work best.”
Input: a customer request, a suburb and a preferred time.
Prepare a record and reply draft
The workflow extracts the request and flags the address and contact number as missing.
Draft: “Hi Sam, thanks for your enquiry. Could you share the property address and a contact number? Our team can then check whether we can help and confirm an available time.”
No price, diagnosis or appointment is invented.
A person checks and approves
A team member checks the original enquiry, service area and draft. They edit or reject it, then send manually in their existing tool.
Review: confirm the request is suitable, check the missing details and approve the wording.
An uncertain or unsuitable request stays with a person.
Make the next action visible
After a staff member sends the reply manually, the next action and its owner are recorded using the agreed process.
Next task: wait for Sam’s details, then check availability. Enquiry status: awaiting customer information.
The enquiry remains open; an approved reply is not a confirmed booking.

This is one possible drafting project. Your first change may instead address capture, responsibility or reminders. We agree scope, permissions, exceptions and measured checks before live use.

How it works

A clear plan before anything gets built.

Start with a conversation. If there’s a fit, we scope one workflow and agree what success looks like. You know what is included, what it costs and who will look after it.

Talk through the job

A 30-minute call with Mark to follow one real enquiry, understand ownership and the baseline, and check existing-tool options and commercial fit.

Agree the scope and quote

If worthwhile, review a fixed scope and tailored quote for the actual bottleneck. A new app is not presumed necessary.

Build and test together

Test the agreed workflow, including missing details and exceptions, before it handles live work.

Hand over with a plan

Walk your team through how it works and what to do if something needs attention. Compare agreed measures with the baseline. Any optional ongoing support is agreed separately.

Meet the founder

Mark Harvey

Built by someone who knows a day’s work.

I’m Mark. I’ve worked across sales, management, scheduling, payroll and accounting, so I know how much goes on behind the scenes of a business. Free Folk brings that practical experience to automation: understand the job, build something useful, and help the people who rely on it.

Advanced Diploma in Commerce · Computer Science studies in AI and Data Science

Built around your business

A helping hand. You stay in control.

You approve the scope and the access needed. Customer communication and important decisions keep a clear human approval point.

We choose tools around your workflow, existing systems and the result you want to improve. Starting small gives your team room to test the change and see whether it makes the working day easier.

Brisbane & Gold Coast

Automation for Brisbane and Gold Coast service businesses.

Our initial focus is trades and service businesses in Brisbane and on the Gold Coast. We help teams explore a practical improvement to enquiry response and follow-up: capture, ownership, reminders or reply drafting, selected after discovery.

Consultations are online via Google Meet. Bring a workflow from your own business so we can understand your service area, scheduling needs and the systems your team already uses.

Before we talk

Questions before you book.

A few practical answers to help you decide whether there is a useful workflow to explore.

What business tasks can be automated?

Our starting offer helps teams respond to enquiries and follow up consistently. A first project may improve capture, responsibility, reminders or reply drafting. We follow one real enquiry before choosing the change. Existing software settings or a clearer process may be enough; AI and custom software are considered only where useful.

How much does an automation project cost?

Free Folk provides a tailored scope and quote after understanding the workflow. Cost depends on the number of systems involved, available integrations, data quality, approval steps, testing and handover requirements. Any new software subscriptions, usage charges and ongoing support are identified in the proposal so you can review the expected costs before committing.

How does implementation work, and how long does it take?

We start with a consultation, then agree one workflow, its boundaries and what a useful result would look like. The build is tested with example inputs, missing details and exceptions before live use, followed by a walkthrough for your team. Timing depends on the scope, access to your systems and the time needed for review and testing; the proposed schedule is agreed as part of the scope.

What happens in the 30-minute consultation?

You meet Mark online via Google Meet to walk through one recurring task, the tools involved and where work gets held up. Bring an outline of what happens today and a sense of how often the task occurs. You do not need a technical brief, account passwords or customer records. If there is a fit, the next step is a tailored scope and quote.

Do we need to replace our existing software?

We look at your existing tools first. What can be connected depends on their integration options, your subscription and the permissions available. If a connection is not practical, we explain the limitation and discuss a smaller workflow or an alternative before you commit to a build.

Who approves messages, quotes and important changes?

Staff review and manually send any drafted customer replies in our starting projects. Autonomous urgent classification, phone transcription and multichannel integrations are not default inclusions. We agree the access each connection needs and what happens when information is missing, a step fails or a person needs to take over. Testing starts with example data where possible; the handling of live information is agreed as part of the scope.

Do you work with businesses in Brisbane and on the Gold Coast?

Yes. Free Folk serves Brisbane, the Gold Coast and surrounding South East Queensland, with consultations online via Google Meet. Our initial focus is trades and service businesses with enquiry response and follow-up problems. The first project is tailored after discovery.

Let’s talk

What would you like off your team’s plate?

Bring one recent enquiry and where it got stuck. In 30 minutes, we’ll explore the process, ownership and existing tools, then decide whether there is a worthwhile next step.

Your workflow consultation30 minutes with MarkOnline via Google Meet

Choose a time below to meet Mark on Google Meet. You don’t need a technical brief. If there’s a fit, a tailored scope and quote follow the conversation.

Email Mark directly: hello@free-folk.com.au

How we handle your enquiry information

Book a consultation

Choose your appointment.

30 minutes · Google Meet · Choose your time zone in the calendar.

Load the Cal.com calendar to see available times. Cal.com processes your booking information under its privacy policy.

Prefer a separate page? Open the booking page on Cal.com.

Less busywork.More room to grow.